Insights

Home / Insights
Add us as a preferred source
Sequel Observatory: insights on SEO, GEO and digital media

Reports and analysis

Original studies on search and AI data: who wins visibility, with what content and with what methodology.
Sequel Observatory
—/10

Sequel Index

Observatory Google UpdatesLive timeline and signals →
Best SEO consultant: the observatory on Google's US results
August 4, 2026

Best SEO consultant: the observatory on Google's US results

Read
2026 World Cup, who won Google's Top Stories: the full report
July 20, 2026

2026 World Cup, who won Google's Top Stories: the full report

Read

News and insights

Research, analysis and perspectives on digital visibility
ChatGPT Ads in Europe: How Campaigns Work and How to Buy Them Self-Service
August 20, 2026

ChatGPT Ads in Europe: How Campaigns Work and How to Buy Them Self-Service

Read
Google Discover traffic drop: why it happens and how to recover
July 31, 2026

Google Discover traffic drop: why it happens and how to recover

Read
Sequel is the first leading consulting firm you can query from your AI assistant. But we are not the news.
July 4, 2026

Sequel is the first leading consulting firm you can query from your AI assistant. But we are not the news.

Read
UCP, the protocol that brings your ecommerce inside AI agents: what it is and why it will matter
July 4, 2026

UCP, the protocol that brings your ecommerce inside AI agents: what it is and why it will matter

Read
SEO for Publishers: Why It Is a Discipline of Its Own and How to Choose the Right Specialist
July 3, 2026

SEO for Publishers: Why It Is a Discipline of Its Own and How to Choose the Right Specialist

Read
The EU AI Act from 2 August 2026: the obligation is on the AI you put inside, not on your website
July 3, 2026

The EU AI Act from 2 August 2026: the obligation is on the AI you put inside, not on your website

Read
Optimizing your site for generative AI features in Search: Google's official guidelines are out
June 29, 2026

Optimizing your site for generative AI features in Search: Google's official guidelines are out

Read
The Two Paths for Italian SMEs in the AI Era
June 29, 2026

The Two Paths for Italian SMEs in the AI Era

Read
The Digital News Report 2026 is out. We had already taken this photograph.
June 22, 2026

The Digital News Report 2026 is out. We had already taken this photograph.

Read
The Value of Relationships in the Age of Artificial Intelligence: Why We Chose the Roma Golf Cup
June 19, 2026

The Value of Relationships in the Age of Artificial Intelligence: Why We Chose the Roma Golf Cup

Read
The end of the single search engine
June 4, 2026

The end of the single search engine

Read
The new era of Search has begun: the highlights from Google I/O 2026
May 20, 2026

The new era of Search has begun: the highlights from Google I/O 2026

Read