Customer Growth
Visibility, content, technology: everything serves a single purpose: more customers. We turn attention into demand and demand into measurable results, with data-built funnels and campaigns that answer to a strategy. Not the other way around.
Conversion today
−38% → +42%
AI traffic conversion in 12 months: from worst to best-performing channel
+37%
revenue per visit from AI-driven traffic
+693%
peak growth of AI traffic to retailers at Christmas
1 in 3
young people guided by AI in their purchasing decisions
Customer Growth: areas of practice
B2B lead generation
The shortlist opens before the first meeting.
Buyers do due diligence with search engines and AI before reaching out. Demand is built, so we design the path that puts you on the shortlist: visibility on the right searches, content that answers, qualified contacts.
Measuring the chains of impact
Every activity leaves a mark on the others.
No channel lives alone. Campaign data tells you which messages to rewrite on the site, while site data and AI monitoring tell you where paid investment is worth making. We connect campaigns, content, SEO and presence in AI answers into a single measurement system, to see the real impact on the business instead of six separate reports.
Google Partner since 2018
We are a Google Partner
Since 2018 we have met Google’s requirements on managed spend, account performance and team certifications, keeping up to date as those parameters change. Consistency, transparency and professionalism are how we work, and we apply the same methodology whatever the channel, whether that is Google, Meta or ChatGPT. The detail of the channels we manage sits on the Ads campaign management page.
How we work on growth
Customer growth is the final mile of the system: it works when everything along the way (visibility, content, technology) is pulling in the same direction.
01
Funnel analysis
The growth audit maps the funnel: where demand arrives, where it leaks, how much a customer costs today.
02
Growth levers
We identify levers by return: first the bottlenecks burning through demand, then the channels to scale.
03
Execution and scaling
Campaigns, optimization, testing: we manage execution within the system and scale what works, with reports that talk about customers and revenue, not impressions.
Request the growth audit
A picture of your funnel: where demand originates, where it is lost, how much a customer costs you, and the priorities for reducing that number.
What this means for your sector
Frequently asked questions
Yes: Google Ads, Meta Ads, TikTok Ads and, since August 2026, campaigns on ChatGPT. We are a Google Partner and the channel detail sits on the dedicated [Ads campaign management](/en/services/ads-campaign-management/) page. We always run them inside a strategy, with clear objectives and reports that talk about customers and revenue instead of impressions.
Preparing for a market in which AI agents search, compare and buy on behalf of users. It means having feeds, product data and structured data that agents can read and trust: agents are not seduced by the storefront: they read the data.
The bottlenecks identified by the growth audit often produce improvements in weeks: these are conversion interventions, not volume plays. Building new demand channels has a multi-month horizon, with intermediate KPIs measured along the way.
Yes: for services and B2B the funnel generates qualified contact requests, not shopping carts. The logic is the same: visibility on the right searches, content that answers, paths that convert: only the final transaction changes.
